{"id":7392,"date":"2025-03-26T16:22:00","date_gmt":"2025-03-26T15:22:00","guid":{"rendered":"https:\/\/runnerslab.be\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/"},"modified":"2026-03-31T16:39:09","modified_gmt":"2026-03-31T14:39:09","slug":"movv-a-new-shoe-brand-with-runners-lab-touch","status":"publish","type":"post","link":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/","title":{"rendered":"MOVV, a new shoe brand with Runners’ lab touch"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]There is a new player in the running world and he comes from Denmark … although we can talk about a dual nationality. In fact, the new brand MOVV<\/em> also has a Belgian affinity. <\/strong>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]How. The development of this new running shoe was done based on data from the Belgian runner. As a result, MOVV<\/em> knows how to distinguish itself. They do not opt for fads and trends. They do opt for data-driven and experience-based development. <\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ border_radius=”8″ button_color=”default” text_color=”#f47a3f” text_color_hover=”#ef3e42″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Discover MOVV” url=”https:\/\/shop.runnerslab.be\/nl\/movv”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
European manufacture<\/h6>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]From now on, you can find a new brand of running shoes in all Runners’ Lab stores: MOVV<\/em>. The brand originated in Scandinavia and aims to help runners run injury-free and, above all, keep them moving. The right running shoes play a crucial role in this.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
Dates of Belgian runners<\/h6>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]To fulfill their mission, MOVV knocked on Runners’ lab ‘s door. Since we have been pursuing the same goal for 45 years, we didn’t have to hesitate long to throw our years of experience and expertise into the mix.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Over the years, we at Runners’ lab collected a cartload of data through our proprietary Footscan\u00ae technology. Over 1,000,000 foot scans of the Belgian runner were factored into the development of the first MOVV model<\/em>.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]KSO (Kaiser Sport Orthopedics), a certitude in the Danish running world, also contributed valuable knowledge and experience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

“Form follows function” – MOVV<\/em><\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
Science over trends<\/h6>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The result is a data-driven shoe that goes somewhat against trends.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n
    \n
  • Firmer midsole: <\/strong>While extremely soft midsoles are on the rise, MOVV<\/em> opts for a firmer base. Analyses showed that this offers more stability and allows your muscles to function more naturally. <\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n
      \n
    • Flat forefoot: <\/strong>A second important part of the functional design at MOVV<\/em> is the unique last, the shape of the shoe. The forefoot at MOVV<\/em> is not curved, but flat. Analysis shows that this allows the foot to touch the ground more naturally and toes to spread naturally. Injuries would be redirected as a result. <\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n
        \n
      • Asymmetrical heel landing: <\/strong><\/strong>The asymmetrical heel landing also stands out. Although this method proved its service in the past, you see it less in recent years. MOVV<\/em> is fishing up this old wisdom and putting it into a more modern look by using new, higher-quality materials. <\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”60px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7386″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7388″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
        You determine what’s next<\/h6>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]How many times have you been able to give direct input to a brand? Make improvements or suggestions? At MOVV<\/em>, they welcome your experience – good or bad – with open arms. What’s more. They want nothing more than for you to share it with them.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]There is an NFC chip in every MOVV product<\/em>. NFC stands for a contactless communication method such as contactless payment. This technology allows you to give feedback directly to the product design team. Let them know what you like, what could be better or what you as a runner really still need.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Is that a supported version? Then we already have good news, because it is in the pipeline and will arrive at the end of the summer. Is it something else? If so, we’d love to hear about it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

        “The directness does not detract from the cushioning. It is a pleasant shoe for quiet endurance runs.” – consultant Krijn<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
        Tested by #teamrunnerslab<\/h6>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”60px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7384″ image_size=”regular” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]”The shoe is not as soft as most shoes. However, the directness does not detract from the cushioning. Nor do you feel that it is a stiff shoe. During (long) slow endurance runs, it feels very comfortable.”[\/vc_column_text][vc_column_text css=”” text_direction=”default”]”The grip on wet surfaces and in the woods is more than adequate. Orthotics also fit in it without any problems making it an ideal shoe for neutral runners and runners with orthotics.” – Krijn, advisor Paal-Beringen[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
        Shop MOVV <\/em>at Runners’ lab<\/h6>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Would you like to test this new brand – and consequently be one of the first to run with MOVV <\/em>? Then dive into the Runners’ lab webshop or drop by one of the eight Runners’ lab stores.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ border_radius=”8″ button_color=”default” text_color=”#f47a3f” text_color_hover=”#ef3e42″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Shop MOVV” url=”https:\/\/shop.runnerslab.be\/nl\/movv”][nectar_cta btn_style=”curved-arrow-animation” heading_tag=”h6″ border_radius=”8″ button_color=”default” text_color=”#f47a3f” text_color_hover=”#ef3e42″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Make an appointment for advice” url=”\/en\/appointment\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

        [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":4,"featured_media":7381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[111,113,114],"tags":[],"class_list":["post-7392","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all-en-2","category-news","category-opinion"],"acf":[],"yoast_head":"\nMOVV, a new shoe brand with Runners' lab touch - Runners\u2019 lab<\/title>\n<meta name=\"description\" content=\"Movv, the newest brand in the running landscape, has its roots in Belgium. In fact, it is based on data from the Flemish runner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOVV, a new shoe brand with Runners' lab touch - Runners\u2019 lab\" \/>\n<meta property=\"og:description\" content=\"Movv, the newest brand in the running landscape, has its roots in Belgium. In fact, it is based on data from the Flemish runner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/\" \/>\n<meta property=\"og:site_name\" content=\"Runners\u2019 lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/runnerslab.be\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T15:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T14:39:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/runnerslab.be\/wp-content\/uploads\/2025\/03\/MOVV_website.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jolien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rslab\" \/>\n<meta name=\"twitter:site\" content=\"@rslab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/\"},\"author\":{\"name\":\"Jolien\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#\\\/schema\\\/person\\\/74299c75323aec8bde8002439f5b5c97\"},\"headline\":\"MOVV, a new shoe brand with Runners’ lab touch\",\"datePublished\":\"2025-03-26T15:22:00+00:00\",\"dateModified\":\"2026-03-31T14:39:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/\"},\"wordCount\":3432,\"publisher\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/runnerslab.be\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MOVV_website.webp\",\"articleSection\":[\"All\",\"News\",\"Opinion\"],\"inLanguage\":\"en-EN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/\",\"url\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/\",\"name\":\"MOVV, a new shoe brand with Runners' lab touch - Runners\u2019 lab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/runnerslab.be\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MOVV_website.webp\",\"datePublished\":\"2025-03-26T15:22:00+00:00\",\"dateModified\":\"2026-03-31T14:39:09+00:00\",\"description\":\"Movv, the newest brand in the running landscape, has its roots in Belgium. In fact, it is based on data from the Flemish runner.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#breadcrumb\"},\"inLanguage\":\"en-EN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-EN\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/runnerslab.be\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MOVV_website.webp\",\"contentUrl\":\"https:\\\/\\\/runnerslab.be\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/MOVV_website.webp\",\"width\":1920,\"height\":880},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/movv-a-new-shoe-brand-with-runners-lab-touch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MOVV, a new shoe brand with Runners’ lab touch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#website\",\"url\":\"https:\\\/\\\/runnerslab.be\\\/\",\"name\":\"Runners\u2019 lab\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/runnerslab.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-EN\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#organization\",\"name\":\"Runners\u2019 lab\",\"url\":\"https:\\\/\\\/runnerslab.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-EN\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/runnerslab.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/runnerslab.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"width\":418,\"height\":108,\"caption\":\"Runners\u2019 lab\"},\"image\":{\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/runnerslab.be\\\/\",\"https:\\\/\\\/x.com\\\/rslab\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/runnerslab.be\\\/#\\\/schema\\\/person\\\/74299c75323aec8bde8002439f5b5c97\",\"name\":\"Jolien\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-EN\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/53f9831f57aea54741876c3ebfdcf079a362a8de68b9a819238a40722081635b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/53f9831f57aea54741876c3ebfdcf079a362a8de68b9a819238a40722081635b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/53f9831f57aea54741876c3ebfdcf079a362a8de68b9a819238a40722081635b?s=96&d=mm&r=g\",\"caption\":\"Jolien\"},\"url\":\"https:\\\/\\\/runnerslab.be\\\/en\\\/news\\\/author\\\/jolien\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MOVV, a new shoe brand with Runners' lab touch - Runners\u2019 lab","description":"Movv, the newest brand in the running landscape, has its roots in Belgium. In fact, it is based on data from the Flemish runner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/","og_locale":"en_US","og_type":"article","og_title":"MOVV, a new shoe brand with Runners' lab touch - Runners\u2019 lab","og_description":"Movv, the newest brand in the running landscape, has its roots in Belgium. In fact, it is based on data from the Flemish runner.","og_url":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/","og_site_name":"Runners\u2019 lab","article_publisher":"https:\/\/www.facebook.com\/runnerslab.be\/","article_published_time":"2025-03-26T15:22:00+00:00","article_modified_time":"2026-03-31T14:39:09+00:00","og_image":[{"width":1920,"height":880,"url":"https:\/\/runnerslab.be\/wp-content\/uploads\/2025\/03\/MOVV_website.webp","type":"image\/webp"}],"author":"Jolien","twitter_card":"summary_large_image","twitter_creator":"@rslab","twitter_site":"@rslab","twitter_misc":{"Written by":"Jolien","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#article","isPartOf":{"@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/"},"author":{"name":"Jolien","@id":"https:\/\/runnerslab.be\/#\/schema\/person\/74299c75323aec8bde8002439f5b5c97"},"headline":"MOVV, a new shoe brand with Runners’ lab touch","datePublished":"2025-03-26T15:22:00+00:00","dateModified":"2026-03-31T14:39:09+00:00","mainEntityOfPage":{"@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/"},"wordCount":3432,"publisher":{"@id":"https:\/\/runnerslab.be\/#organization"},"image":{"@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#primaryimage"},"thumbnailUrl":"https:\/\/runnerslab.be\/wp-content\/uploads\/2025\/03\/MOVV_website.webp","articleSection":["All","News","Opinion"],"inLanguage":"en-EN"},{"@type":"WebPage","@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/","url":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/","name":"MOVV, a new shoe brand with Runners' lab touch - Runners\u2019 lab","isPartOf":{"@id":"https:\/\/runnerslab.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#primaryimage"},"image":{"@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#primaryimage"},"thumbnailUrl":"https:\/\/runnerslab.be\/wp-content\/uploads\/2025\/03\/MOVV_website.webp","datePublished":"2025-03-26T15:22:00+00:00","dateModified":"2026-03-31T14:39:09+00:00","description":"Movv, the newest brand in the running landscape, has its roots in Belgium. In fact, it is based on data from the Flemish runner.","breadcrumb":{"@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#breadcrumb"},"inLanguage":"en-EN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/"]}]},{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#primaryimage","url":"https:\/\/runnerslab.be\/wp-content\/uploads\/2025\/03\/MOVV_website.webp","contentUrl":"https:\/\/runnerslab.be\/wp-content\/uploads\/2025\/03\/MOVV_website.webp","width":1920,"height":880},{"@type":"BreadcrumbList","@id":"https:\/\/runnerslab.be\/en\/news\/movv-a-new-shoe-brand-with-runners-lab-touch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/runnerslab.be\/en\/home\/"},{"@type":"ListItem","position":2,"name":"MOVV, a new shoe brand with Runners’ lab touch"}]},{"@type":"WebSite","@id":"https:\/\/runnerslab.be\/#website","url":"https:\/\/runnerslab.be\/","name":"Runners\u2019 lab","description":"","publisher":{"@id":"https:\/\/runnerslab.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/runnerslab.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-EN"},{"@type":"Organization","@id":"https:\/\/runnerslab.be\/#organization","name":"Runners\u2019 lab","url":"https:\/\/runnerslab.be\/","logo":{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/runnerslab.be\/#\/schema\/logo\/image\/","url":"https:\/\/runnerslab.be\/wp-content\/uploads\/2023\/07\/logo.png","contentUrl":"https:\/\/runnerslab.be\/wp-content\/uploads\/2023\/07\/logo.png","width":418,"height":108,"caption":"Runners\u2019 lab"},"image":{"@id":"https:\/\/runnerslab.be\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/runnerslab.be\/","https:\/\/x.com\/rslab"]},{"@type":"Person","@id":"https:\/\/runnerslab.be\/#\/schema\/person\/74299c75323aec8bde8002439f5b5c97","name":"Jolien","image":{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/secure.gravatar.com\/avatar\/53f9831f57aea54741876c3ebfdcf079a362a8de68b9a819238a40722081635b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53f9831f57aea54741876c3ebfdcf079a362a8de68b9a819238a40722081635b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53f9831f57aea54741876c3ebfdcf079a362a8de68b9a819238a40722081635b?s=96&d=mm&r=g","caption":"Jolien"},"url":"https:\/\/runnerslab.be\/en\/news\/author\/jolien\/"}]}},"_links":{"self":[{"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/posts\/7392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/comments?post=7392"}],"version-history":[{"count":3,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/posts\/7392\/revisions"}],"predecessor-version":[{"id":10749,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/posts\/7392\/revisions\/10749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/media\/7381"}],"wp:attachment":[{"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/media?parent=7392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/categories?post=7392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/runnerslab.be\/en\/wp-json\/wp\/v2\/tags?post=7392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}