… Make 2026 a banner year!
What if you could see your running future? With the striking new year campaign ‘We predict your running future’ Runners’ lab invites runners of any level to discover their own future … AND make it injury-free. Instead of crystal balls and tarot cards, Runners’ lab uses something much more more powerful: scientific movement analysis and professional advice.
With a nod to fortune-tellers and predictions of the future, Runners’ lab is once again highlighting its expertise in foot analysis and personal advice. Because the future of injury-free running does not start with good luck, but with the right shoe.
The future of injury-free running
In the campaign images, we see a Runners’ lab counselor dressed as a fortune teller, with a crystal ball and tarot cards in front of him. With this campaign, we want runners to reflect on what their bodies are telling them. Our biomechanical analysis does not predict the future, but it does show how you move and where possible risks or areas for improvement lie. This way we can find the right shoe for every runner or walker and help them stay injury-free.
From prediction to insight
So your injury-free running future can be predicted, so to speak. Ok, but how exactly? Through the biomechanical foot measurement and pressure plate analysis that characterize the unique operation and expertise of Runners’ lab. Those curious about their own running future can book a free footscan® at one of Runners’ lab stores.
How does our prediction work?
At Runners’ lab, we resolutely adopt a mix of a personal and scientific approach. We explain our process step-by-step below so you know how our personalized shoe advice works.
1. Introduction
Our advisors value personal contact and commitment. So to clearly picture your situation and preferences, we are curious about you. What are your ambitions, what is your experience, do you have or have you suffered any injuries, what surface do you prefer to run on, are you an experienced runner/walker or even a (top) athlete? We ask targeted questions so you can run, perform and enjoy yourself to the fullest.
2. Let’s run or walk
After the introductory consultation, we map out the unique unrolling pattern of your feet. Our branches are equipped with a 30 m long test track with built-in footscan® technology. This advanced technology records your roll-off pattern and unique foot profile with more than 500 frames per second and +16,000 pressure sensors.
The beauty of this scientific technology is that our consultant can derive a lot of information from it. Which part of your foot catches the most pressure, do you land on your heels, mid or forefoot, do you have a sagging foot or a hollow foot, do you pronate or supinate? Even the risk of certain injuries (shin splints, achilles tendon problems, knee problems, hip or back problems) our advisors may derive from this.
3. The shoes
With your personal foot profile in mind, our consultant travels to the stock where selection is made among the hundreds of different models. Did you know that as one of the only specialty stores in Europe, we also have width sizes and running shoes up to size 52? Runners’ lab has been known for years for its wide range of shoes to cater to every runner.
4. Test your shoe
The different models our advisor selects for you are then tested one by one on our 30m long test track. Based on your findings and the results of the footscan® technology, we search for the model with the best combination of support and fit.
5. Runners’ service
If necessary, the insoles of your shoes will be adjusted in our workshop. This personalization allows us to accommodate asymmetry or provide additional support for your feet at specific pressure points. These adjustments are also free of charge and included in our comprehensive service.
Keep on Running (injury-free!): a mix of goodmaterial and a responsible training structure
Did you do the analysis and find the right shoe? Then Runners’ lab predicts a bright running future. We are happy to help you find the right shoe, then it’s up to you to make 2026 a great year. With your purchase you will also receive some practical tips and a portion of inspiration, which we collected together with Keep on Running – our running community with events, inspiration and coaching.
With the right goals, a smart training approach and the right equipment, a great running year is within reach.
We took the first step together; now it’s up to you.
Walk smart. Walk strong. Walk the future injury-free.
About Runners’ lab
Runners’ lab has been Belgium’s expert in running analysis and footwear advice since 1980. With more than 8 stores in Belgium and thousands of foot scans performed each year, Runners’ lab helps runners and walkers of all levels to stay injury-free and comfortable in sports. In February 2026, Runners’ lab will open its 9th store in Lochristi to be locally accessible to every Flemish walker and runner.
