Unknown is unloved. Because Smartwool is not known to the general public in Europe despite its many strengths, we explain their qualities.
Smartwool counts on Merino wool
The days of goat’s wool socks are long gone. Yet clothing brand Smartwool dared to put wool at the center of their collections. What began in 1994 with designing socks that could handle even the coldest temperatures has since expanded into an entire apparel and sports collection. Merino wool was soon the key to success at Smartwool.
Smartwool works with wool from the merino sheep, one of the oldest breeds of sheep in the entire world. Their wool is known for its softness and ability to make sheep thrive even in extreme climates. Moreover, the sheepskin is a class product that is inspected time and again to ensure good quality.
And why wool?
Ultra-soft natural super fiber
Summer or winter? Body temperature and moisture transport remain optimal
Unpleasant odors stay out
Exceptionally durable
All Smartwool products are particularly sustainable because of their biodegradability and reusability. Close attention is also paid in production to creating as little surplus or waste as possible and using recycled materials as much as possible.
By the way, discarded garments made of 100% wool decompose completely naturally and relatively quickly. The wool can also be perfectly reused without deteriorating in quality, thus reducing CO2 emissions. In turn, the longer elimination of odors reduces the need for washing. In addition to saving water, it also reduces the amount of plastic in the environment.
No wolf in sheep’s clothing
Smartwool prefers to work exclusively with wool that carries the “ZQ label”. This quality label guarantees that the sheep are treated humanely, they are allowed to live in natural and free conditions, and the skin remains intact when the wool is removed. This is important not only for the sheep, but also for wool quality. When a sheep is under stress, it is reflected in its wool fiber. It creates an odd diameter and weak points which detracts from quality.
Local organizations also play an important role in the entire production process. Smartwool calls on them to ensure that the natural process and local areas are protected. Animal welfare, ecological sustainability and the delivery of quality labeled products are just some of the pillars Smartwool relies on.
Experiences of team Runners’ lab
“Smartwool has amazed me more than once. I love how they manage to regulate your body temperature every time, regardless of the temperature difference. This past summer, I headed to the Dolomites in Italy for a mountain vacation. In the morning, at the foot of the mountain, it was around twenty degrees. The only layer I was wearing was a Smartwool baselayer. After a brisk hike with lots of altimeters, the temperature dropped to seven degrees. Thirteen degrees difference, but with a jacket over my baselayer there was no question of cold. I am also a fan of the Smartwool gloves. When running, I usually run out of gloves quickly because of the sweaty feeling that can occur. With Smartwool, I can keep them on effortlessly. Their products work rock-solid, especially in varying ambient temperatures!”
“You don’t have to convince me about their socks anymore. When I wear Smartwool socks, I never suffer from cold feet. Even in the summer I enjoy wearing them. Even if you walk for hours, you don’t sweat in these socks. They are also super soft and don’t stink. Blessed!”
Find out in the webshop
Convinced of Smartwool’s qualities? Then take a quick look at our webshop!
